Partner Success Stories with NAC-AfCFTA: How to Tap Empathy for Success

In September 2023, Puttru entered into a technical partnership with the National Action Committee on African Continental Free Trade Area (NAC-AfCFTA) Power Infrastructure and Services workstream. This partnership aims to bolster the implementation of the workstream’s transformative Power for Trade Shop (PFTS) initiative. Spearheaded by Mrs. Amie Alexi-Irobi, the PFTS initiative is dedicated to tackling the persistent power challenges encountered by Nigeria’s economic sectors, thereby fostering the delivery of stable, reliable, and affordable power solutions to these critical areas.


  • As a government agency, NAC-AfCFTA plays a pivotal role in coordinating the African Continental Free Trade Area (AfCFTA) initiatives within Nigeria.
  • Their overarching mission is to foster connections between Nigerian businesses and the broader African market.
  • NAC-AfCFTA operates through specialized teams dedicated to various sectors, with Mrs. Alexi-Irobi spearheading efforts in power infrastructure and services workstream.
  • Central to their mandate is ensuring Nigerian businesses access reliable and cost-effective power solutions, thereby enhancing their competitiveness within the AfCFTA framework.
  • Moreover, NAC-AfCFTA actively facilitates trade for Nigerian power providers and service companies by facilitating market access and ensuring compliance with AfCFTA regulations.
  • NAC-AfCFTA is headed by Mr. Olusegun Awolowo, as secretary of the Committee.

Recently, we had the privilege of gathering feedback from Mrs. Alexi-Irobi, the coordinator of PFTS, regarding our ongoing collaboration with NAC-AfCFTA’s Power Infrastructure and Services workstream. Her account vividly illustrates the potent impact of public-private partnerships in propelling progress forward, exemplifying the transformative potential inherent in such collaborative endeavours.

Partner’s Account: NAC-AfCFTA Power Infrastructure and Services Workstream’s Coordinator

Mrs. Amie Alex-Irobi credits Puttru’s deep understanding of the AfCFTA and the power sector for their invaluable support. Puttru’s expertise goes beyond just understanding the AfCFTA and the power sector. They also possess the dedication and perseverance needed to see projects through, as Mrs. Alex-Irobi emphasizes: “I wonder what would have happened to me if I didn’t even meet Puttru”.

Puttru’s commitment to collaboration, understanding, and perseverance makes them the ideal partner for businesses seeking success in the new African economic landscape. Mrs. Alex-Irobi’s experience is a testament to the impact Puttru can have on organizations like AfCFTA. Puttru is not just a platform; it’s a bridge connecting businesses to the vast potential of the African market.

For many aspiring entrepreneurs, the journey from vision to reality can be fraught with challenges. NAC-AfCFTA PFTS initiative is a prime example. Driven by a passion to connect businesses across the continent, they faced an uphill battle in getting their initiative off the ground. Recognizing the potential of Mrs. Alex-Irobi’s vision, Puttru went beyond simply providing a platform. They offered the crucial support and understanding that Mrs. Alex-Irobi’s needed to move forward.

Puttru’s commitment to client success is evident in their actions and how they made a difference: Puttru took the time to truly understand Mrs. Alex-Irobi’s needs and the challenges they were facing. This level of empathy and understanding is rare and invaluable. Puttru’s team transformed NAC-AfCFTA’s power infrastructure program notes into a clear and actionable plan.

Puttru didn’t shy away from the physical aspects of the project, even offering their platform as a tool to amplify NAC-AfCFTA’s message. Puttru didn’t just listen; they took action. They offered practical solutions and even helped Mrs. Amie Alex-Irobi utilize Puttru’s platform to amplify their voice.

Puttru’s genuine interest in NAC-AfCFTA’s mission fostered a strong client relationship, becoming more than just a service provider. Puttru recognized the potential for a mutually beneficial partnership, where both Puttru and the Power for Trade Shop (PFTS) initiative could grow together.

Thanks to Puttru’s involvement, Mrs. Amie Alex -Irobi was able to:

  • Develop a comprehensive strategy: Puttru’s support helped Mrs. Amie Alex-Irobi break down their program concept into a workable strategy, increasing the chances of success.
  • Gain momentum: Puttru’s platform provided a valuable tool for Mrs. Amie Alex-Irobi to reach a wider audience and gain traction for their initiative.
  • Stay motivated: Puttru’s unwavering support and belief in the vision proved to be a powerful motivator, keeping Mrs. Amie Alex-Irobi going even during challenging times.

NAC-AfCFTA highlights Puttru’s strength as:

  • Great vision and futuristic approach.
  • Excellent team.
  • Commitment to female leadership.

NAC-AfCFTA is now developing a new strategy with renewed confidence, crediting Puttru as a key partner in their journey.

Puttru’s story with Mrs Alex-Irobi is a testament to their commitment to understanding and supporting their clients’ unique needs and goals. Whether you’re a small business owner with a big dream or a seasoned professional facing complex challenges, Puttru is there to help you turn your vision into reality.

Puttru’s Account

Puttru is an innovative platform designed to connect businesses in Africa’s energy sector with the resources they need to thrive. Through our platform, we aim to address the challenges faced by both established organizations and new ventures, fostering a more robust and interconnected energy landscape across the continent. Our goal is to create a platform that fosters mutually beneficial relationships between energy companies, investors, and governments across Africa.

Puttru recognizes the value of collaboration and is committed to working alongside organizations like NAC-AfCFTA to facilitate introductions and foster meaningful connections between essential players in the energy sector. Puttru goes beyond simply being a platform; it aims to be a solution provider. By identifying and addressing the specific needs of businesses, Puttru creates a win-win situation for all stakeholders.

Here’s what we learned from NAC-AfCFTA:

  • The need for a platform that connects both demand and supply sides of the energy market. This creates a one-stop shop for businesses and investors seeking solutions.
  • The importance of collaboration. By bringing together state governments, chambers of commerce, and financial institutions, Puttru can facilitate meaningful connections and drive investment in the energy sector.
  • A comprehensive database of demand and supply will enable Puttru to identify gaps and provide targeted solutions.

Puttru’s vision aligns perfectly with NAC-AfCFTA’s goals. Specifically:

  • Providing a platform for small and medium-sized businesses to thrive in the African energy market.
  • Offering a futuristic approach to solving long-standing challenges in the sector.
  • Creating a global impact by connecting African businesses with international resources.

We are grateful for NAC-AfCFTA’s continued partnership and look forward to building a brighter future for Africa’s energy sector, together.

Puttru is committed to empowering businesses and organizations across Africa’s energy sector. By fostering collaboration, leveraging data, and implementing a sustainable business model, we aim to bridge the gap between potential and progress, illuminating a brighter future for the continent’s energy landscape.

Puttru is more than just a platform. We are a partner in your success story.

Ready to turn your vision into reality? Contact Puttru today and discover how they can help you achieve your business goals.

Partner Success Stories with NAC-AfCFTA: How to Tap Empathy for Success

Written by:

Ms. Folasade Adesina, Product Manager Intern, Puttru